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☆ Insiders break down Amazon's sports strategy and the low-key but powerful exec behind it, as the tech giant eyes NBA rights
  + stars: | 2024-03-29 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +7 min
One of them is Jay Marine, who oversees Amazon's sports business as VP of Prime Video and global head of sports. Chris Graythen/Getty ImagesMarine's next move could be for the NBA, which Amazon craves for its young, global fan base. Advertisement"For us, everything starts with Prime," Marine told CNBC in a rare interview last fall. AdvertisementApart from its big bet on "TNF," Amazon's sports moves have been largely incremental. The deal lets Diamond continue airing local NBA broadcasts, which makes it more likely Amazon will bid for national NBA rights, analyst Ben Thompson of Stratechery wrote.
Persons: —, Jeff Bezos, Jay Marine, Bezos, Andy Jassy, Chris Webber, Tyrone Wheatley, scrappy, Chris Graythen, Ben Thompson, Stratechery, Marine, Patrick Crakes, it's, Marie Donoghue, Mike Hopkins, Amazon's, John Kosner, Donoghue, Kantar, signups, He's Organizations: Service, Marine, Business, US, Premier League soccer, Industry, The, Sports, WBD, NASCAR, NBC, NBA, Amazon, Disney, Warner Bros, Discovery, Apple, Netflix, CNBC, Amazon MGM Studios, Premier Boxing Champions, Diamond Sports, Diamond, Premier League, WNBA, National Women's Soccer League . Media, ESPN, DraftKings, Warner Bros . Locations: London, The New Jersey, Amazon
☆ Thanksgiving TV broadcasts drew record-breaking ratings, even as industry grapples with cord-cutting
  + stars: | 2023-11-28 | by ( Drew Richardson | ) www.cnbc.com   time to read: +4 min
NBC drew an all-time record 28.5 million viewers this year during its broadcast of the 97th annual Macy's Thanksgiving Day Parade, up 6% from last year, Variety reported Friday. Despite the trend, more than two-thirds of the parade audience, about 22.3 million viewers, tuned in via traditional TV, according to Variety. The game captured 41.8 million viewers based on Nielson data, peaking at nearly 44.3 million viewers. Fox's Packers-Lions matchup grabbed 33.7 million viewers per Nielson, the most watched Thanksgiving Day game ever for the 12:30 p.m. The game was also NBC Sports' most-streamed primetime NFL Thanksgiving game ever, with viewership led by its platform Peacock, NBC Sports said Friday.
Persons: Nielson, Amazon, Patrick, Kevin Krim, Krim Organizations: NBC, Variety, CBS, Dallas Cowboys, Washington, Nielson, year's Cowboys, Giants, Paramount, Fox's Packers, Lions, Fox, NBC Sports, San Francisco 49ers, Seattle Seahawks, Bears, Packers, NFL, New York Jets, Miami Dolphins, Black, Fox Sports, EDO Inc
☆ NFL's Black Friday game is the latest warning sign for traditional TV
  + stars: | 2023-11-24 | by ( Drew Richardson | ) www.cnbc.com   time to read: +5 min
And with the game streaming the day after Thanksgiving, Amazon could capture some of the holiday viewership, which broke records last year. ESPN's pivotESPN has long ruled sports programming on traditional TV. Yet even as the streaming trend picks up, sports programming is helping keep cable and traditional TV alive, for the moment. Earlier this year, data firm Nielsen reported that traditional TV made up less than half of overall TV usage in July. A FOX Sports TV camera operator during the week 5 NFL game between the Atlanta Falcons and the Carolina Panthers at Mercedes-Benz Stadium on October 11, 2020 in Atlanta, Georgia.
Persons: Jacob Kupferman, National Football League's, it's, Brian Rolapp, CNBC's Julia Boorstin, Garth Brooks, Nielsen, Tim Nollen, John Hodulik, Bob Iger, CNBC's Boorstin, Patrick, David J, Griffin Organizations: Miami Dolphins, New York Jets, National Football, Amazon's, NFL, Detroit Lions, Dallas Cowboys, Fox, CBS, NBC, YouTube, Warner Bros, ESPN, UBS, Disney, Fox Sports, FOX Sports, Atlanta Falcons, Carolina Panthers, Mercedes, Benz, Getty Locations: Atlanta , Georgia
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